"What cannot be measured, cannot be improved"

Our executives, in close collaboration with experienced scientific associates from various specialties, provide customized market research and polling services, tailored to the requirements of each client and project.

Quantitative Research

We consider the process of 'Field' data collection to be particularly crucial and decisive for the accurate depiction of the current situation and the creation of relevant future scenarios. For this reason, we ensure the quality of the data collected by strictly adhering to procedures and control standards.

Call Center

Palmos Analysis has its own Call Center with modern equipment, with a capacity of 20 stations. It has developed an in-house CATI (Computer Assisted Telephone Interviewing) system called 'PrimoQ', which provides the capability for online monitoring of the sampling process, both by us and by the client, if desired.

Research Panel

Palmos Analysis has created an exclusive online research panel with thousands of members from all over Greece and from every demographic group, in order to conduct online market research and polls. The software used is a special edition of 'PrimoQ,' called 'PrimoQ+'.

Face-to-face

With the help of a special edition of 'PrimoQ,' Palmos Analysis researchers are able to conduct personal interviews using a CAPI (Computer Assisted Personal Interviewing) system. This system allows for online control of the collected data and analysis of the results in record time.

Qualitative Research

Qualitative research is at the cutting edge of modern management and the decision-making process. It is the means by which we unlock the thoughts and beliefs of consumers and citizens on any issue, such as why they buy and what motivates them to choose Product/Service A over Product/Service B, to why Politician A is better than Politician B.

Focus Groups

In-depth interviews

Specialized researchers at Palmos Analysis conduct lengthy interviews with specific representatives of the population, with the aim of uncovering 'hidden' thoughts and obtaining detailed records of opinions from individuals whose views carry weight on specific issues and play a significant role in decision-making.

With 'PrimoQ,' you can create, complete, and edit questionnaires of all kinds and formats.

It is a user-friendly, modern, and effective tool for any organization that wishes to gather information and record trends among both internal and external customers.

LEARN MORE